What Is Virtual Staging?

What Is Virtual Staging?

In real estate, staging means preparing a home for sale by making it as appealing as possible to potential home buyers. As a result, it encompasses a wide range of activities that include but are not limited to clean-up, redecoration, and renovation, which can prove to be both expensive and time-consuming. Due to this problem, more and more people are choosing something called virtual staging, which can provide them with the same benefits but without having to pay the same costs.

Like its name suggests, virtual staging is the practice of using software to make rooms emptied of their contents look fully-furnished. This is not done in order to mislead potential home buyers about the state of the home for sale. Instead, it is meant to show interested individuals what the home could look like with sufficient time and effort, which is much easier when there is something to look at than when there is nothing but bare walls and uncluttered floors.

How Does Virtual Staging Work?

Some people purchase software so that they can do their virtual staging on their own. However, this is not the best solution for a number of reasons. First, it takes considerable expertise and experience to make such photos look realistic enough to prove useful, meaning that most users won’t be able to produce the desired results within a reasonable time frame. Second, there is a limit to the content that comes packaged with such software, meaning that users won’t be able to make their homes look like what they have imagined because they will not have access to all of the latest designs, styles, and trends. Summed up, people can do their virtual staging on their own by purchasing software, but it is probable that the results will be less than optimal.

As a result, a lot of people choose to send photos of the home for sale to companies that specialize in virtual staging along with detailed instructions about what they want the end results to look like. By doing so, they can count on the best-looking photos without having to sacrifice their control over the process, meaning that they get the best of both worlds while still keeping their spending at a reasonable level. Something that is particularly important for people who will need virtual staging services again and again instead of just as a one-time thing.

Why Should You Consider Virtual Staging?

One of the main reasons that people choose virtual staging is because of cost considerations. In short, it costs much less to hire someone to create the necessary photos than to actually redo a room in the same manner. Since the end results will not indistinguishable from the real thing when viewed over the Internet, this means that people who choose virtual staging can expect significant savings without having to sacrifice the effectiveness of their efforts.

However, it is important to note that staging is critical because it enables the homeowner to sell a home not just in less time but also at a higher price than otherwise possible. In fact, the National Association of Realtors state that $100 spent on staging can produce up to $400 in returns, which is an excellent rate by any measurement. Considering how homes have been known to languish for months and months when local real estate market conditions are less than favorable, this means that virtual staging is critical for homeowners who want to make sure that their homes are sold as soon as possible without having to set their sale prices as low as possible.

What Are Some Virtual Staging Options Available For Interested Individuals?

Here are some examples of software and companies that can help interested individuals with their virtual staging:

  • VirtualStager is an excellent example of the virtual staging software that can be found out there. It lets its users take photos, upload them, make changes to them using more than two thousand items included in its selection, and then download the end results for actual use. For people who are unsure about using virtual staging, there is a free version with less content and fewer features that can provide them with a good idea of what it is like before deciding to become a paying customer.
  • Founded in 2013, Spotless produces photos perfectly tailored to their customers’ needs at a price of $69 to $89 per photo. Although it is relatively new, it has managed to establish an excellent reputation for itself with a combination of good customer service and results that look near-indistinguishable from the real thing to the untrained eye. However, its small staff size means that it cannot produce photos as fast as some of its competitors, though the wait time is still not too bad at around 3 to 5 business days.
  • PadStyler is another excellent example of the virtual staging companies that can be found out there. It offers the same services as Spotless at a lower price of between $49 and $60 per photo as well as in less time at 2 business days, but some people claim that its results are not as good as those of its competitor.

Further Considerations

With that said, it is important to note that these are but some of the options that are available to people interested in selling a home. As a result, they should make sure to do more research on their own so as to comprehend as many of the possibilities that are available to them as possible. By doing so, they can be sure of making the informed decision that is in their best interests.


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