“We do a minimum of 3 open houses every month so we get a lot of leads from there. That’s really everyone’s opportunity especially the newer agents to be able to have access to higher end leads and you never know who’s going to walk through that door. A huge portion of our business comes from our open houses. We put out the signs. Our admin team, they’ll go ahead and put together the sign-in sheets . As far as signs, we’re definitely out there playing real life frogger. It’s a lot of fun.
Lori Ballen asks “Now, when you do those open houses, you being buyer’s agent extraordinaire that I know you are, how do you get those buyers to register when they come through that open house?”
We have some people do it a little bit differently on our team. I’m a firm believer that you ask for the registration at the end of their walk through the house. A lot of people ask for them up front, but I find that you get a lot more false information at that point because it’s a little awkward. They walk in the house and you’re like, “Oh hey, can you just stop really quick and sign right here.” You’re just standing there and like waiting and waiting for them to fill it out. I’d rather build the rapport and at the end I would say, “Would you mind signing in and filling out this registration form? I don’t want the seller to think I just had a big old party in their house while they were gone.” It makes them laugh and they feel comfortable and then they have no problem signing.
We book buyer consults. It’s really just going into scripts and talking to them about why it’s important for them to have a buyer agent representing them and fighting for them in their corner. Then I do my line, “Listen, I’d rather have you come into the office and ask you 500 questions and show you 5 homes and ask you 5 questions and show you 500. I’m sure you don’t have any time to waste, do you?” Then they’d say, “Okay, let’s book you for this.”
Want to learn more about how to hold the best Open Houses, or about joining the Keller Williams Top Producing Culture! Contact us! If you reach out to Keller Williams Directly, tell them Lori Ballen from Las Vegas sent you!